Ranking on Google is by no means a fair sport, but this is doubly true when looking at local Google listings. These listings are so closely tied to Google Maps that you might be Industry Email List wondering how a legitimate local business with a great reputation in the area, but no physical, brick-and-mortar location, would search. Does the lack of a definable "pin on map" lead to a lack of visibility? I thought I'd break down some of the data from this year's Google My Industry Email List Business Insights study to find out, exclusively for this column. We narrowed down the initial dataset of 45,000 businesses in 36 industries to the seven industries that,
In our experience, are the least likely to Industry Email List have a physical location. These are: Repairs Plumbing and HVAC Construction and roofing Landscaping Traders Cleaning Locksmiths Before continuing, I would like to give a big shout out to researcher Rosie Murphy, without whom none of these analyzes would Industry Email List be possible. A reminder, too, that all data points here are medians. How do consumers discover service businesses on Google? This dataset relates only to Google My Business listings and how they are discovered, so we cannot account for all appearances in organic SERPs and other listing sites that make up such a large proportion of organic SERPs located.
But what we can learn is how consumers search for service businesses like locksmiths and roofers. Here's what Google My Business Insights means below, Industry Email List according to Google: Direct Search: A customer directly searched for your business name or address. Discovery Search: A customer searched for a category, product, or service you offer, and your Industry Email List listing appeared. Here we can see that the research type is heavily weighted in favor of “discovery”, which makes perfect sense. Since service area businesses tend to be small, stand-alone businesses, it's highly unlikely that they've