To cut through the noise, it’s important to focus on your core audience. Appeal to specific users by leading with messaging about how your product helps improve their lives. Find ways industry list to reach in-market audiences with unique messages and focus on your budget spend. For example, e-Commerce brands can improve the user experience by using progressive web apps to provide a seamless experience across devices and platforms, while food and transport companies can use Google App campaigns to drive app downloads; and online travel agents should look at industry list Google Trends to understand real-time shifts in customer behavior to reach them with personalized messaging. Looking ahead.
How sectors are shifting Overall, gains in e-Commerce, media and food delivery have offset the contractions in travel and _Draft_ Think with Google industry list Source: Google, Temasek and Bain, e-Conomy SEA 2020: At full velocity — Resilient and racing ahead, Nov. 2020.*Share _Draft_ips for the Food sector: To keep up with this constantly shifting consumer behavior, look for early signs by using Google Trends to see how demand for certain food products or delivery services is changing to meet people’s needs. TWG_SEAEconomy_Draft_Tips for Travel marketers: Our APAC travel recovery itinerary revealed that people have local trips and safety in mind, so industry list marketers should seek to provide safety information upfront and present local product offerings and fun activities.
TWG_SEAEconomy_Draft_v02-09 (1).png Think with Google Source: Google, Temasek and Bain, e-Conomy SEA 2020: At full velocity — Resilient and industry list racing ahead, Nov. 2020.*Share Tips for keeping people entertained: Though some people who signed up for a new entertainment source might stay, there’s also a higher likelihood of churn when their trial period ends. If you saw an increase in people signing up for your online products and services, focus on retention to keep them coming back, especially if you offered a free trial during the industry list pandemic. TWG_SEAEconomy_Draft_v02-10 (1).png Think with Google Source: Google, Temasek and Bain, e-Conomy SEA 2020: At full velocity.